3 French Menswear Brands You Should Know
Check out these 3 brands that are innovating French men’s fashion while keeping traditions alive.
While there are many fabulous menswear collections in the spotlight right now, there are 3 brands - French brands to be more precise - that we thought might spark your interest. As trends come and go, these 3 brands maintain their focus on staying true to the traditions of France while consciously producing their collections locally and environmentally-friendly. We hope you enjoy!
HOMECORE
Founded by Alexandre Guarnera in 1992, HOMECORE is a brand that quite literally represents the core of what home feels like to every individual.
"What we call HOME is more than a place, it's something you have in you, a kind of energy which is inside of all of us - CORES is the center of it - you can see it as you feel. My view is that HOMECORE is the energy that makes us what we are at the very moment when we decide by ourselves what we stand for." -Alexandre Guarnera (from 'Brand Focus' Q&A on selectism.com)
The brand started as one of the first Hip Hop clothing brands in France, but has since matured to offer casual after-work wear for men. A big focus for the brand is on reducing overconsumption. Their garments are carefully designed in France to be reworn season after season and they utilizing local fabrics and accessories wherever possible. Check out a few images from their lookbook below and see their new arrivals at www.homecore.com.
(All images credits: www.homecore.com)
L’EGOÏSTE
Hailing from Biarritz, France this menswear brand focuses on enjoying the ocean while dressing in heritage style - blended with a French eclectic flair. As shown in the images below the vests, for example, feature asymmetrical pockets sewn in different colors and fabrics. Little oddities used on classic items such as vests and tailored blazers really bring this brand its French flair. This also brings them to the forefront of fashion for mature men who want to look great while enjoying quality outdoor living. Check out the images below from their online lookbook and see updates to their collection via their website, www.legoiste.fr.
(All images credits: www.legoiste.fr)
LE SLIP FRANÇAIS
Proudly, this brand produces 100% in France - including all aspects from design, patters, fabric, and manufacturing. The owner, Guillaume Gibault, had a dream to manufacture quality underwear in France and, since 2011, the company has expanded the collection to including shirts, socks, accessories and even a women's department. The quality is top notch and even better is the spirit behind the brand, which is quite hilarious. Ever wondered what makes a quality slip? Check out this funny VIDEO they made to explain it. See some samples of their garments below and check out their website for their latest product updates - www.leslipfrancais.fr.
(All images credits: www.leslipfrancais.fr)
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A Unique Spin on French Fashion for Dog Owners
Dog clothes made from your dog’s favorite fabric: their own fur!
With New York being one of the fashion capitals of the world, I thought I would shed some light, quite literally, on a France-based textile company that is putting a very Unique Spin on French Fashion for Dog Owners. As strange as this may sound, the company collects old dog fur and weaves it into yarn so that dog owners can knit their own sweaters using it. We must admit, our heads turned after finding news of this company, but it wasn't until we saw images from French photographer, Erwan Fichou, that the concept made slightly more sense. For all you fashionistas out there, this is one fashion trend you don't see everyday! Keep scrolling to see a collection of images called DogWool by Erwan Fichou. Whouff! Whouff!
For more information about 'Dogwool,' the French company making these yarns, visit their website. Would you ever wear your dog's fur? Post your response down below and share this with your friends. Looking to learn French? Visit JP Linguistics for the latest Group Classes, Private Lessons, and Cultural Events.