Fashion's Homage to Revolution
Gucci has created an homage to the famed May 1968 Riots in its Fall 2018 Campaign.
Gucci creative director Alessandro Michele will pay homage to France by showing his next spring/summer collection in Paris, instead of its usual home in Milan.
The Italian fashion house announced that the September show will be the final in a three-part tribute to France, starting with an advertising campaign re-creating the 1968 student protests in Paris which are being mirrored somewhat by workers in France today.
The Paris student protests of May 1968 are an iconic symbol of the power of the youth counterculture in Paris in the 60s. Artists’ posters and radical graffiti were plastered over the city’s walls, and slogans such as ‘the future will only contain what we put into it now’, ‘boredom is counterevolutionary’ & ‘beneath the paving stones, the beach’ were used as rallying cries by the protesters.
The origin of the civil unrest began in crowded and poorly funded universities with a resentment of Western capitalist ideas and a dissatisfaction with the education system. To add fuel to the fire, workers across France joined the students on the streets adding low wages and oppressive employment methods to the list of woes which resulted in a strike comprising 10 million workers that brought France to a standstill.
Violent clashes ensued between police and protesters. Images of injured protesters and destruction of property quickly spread across the Western world. Although order was eventually restored, French President De Gaulle never recovered from the impact of the events that occurred and was voted out of office in the following year.
Gucci has published the first two spoilers for this campaign on their Instagram and you can see the complete short film in its entirety below.
We hope you've enjoyed learning about Fashion's Homage to Revolution! What do you think of this latest marketing campaign by Gucci? Join the conversation below!
From Head to Toe: A Look At 2 Sustainable French Fashion Companies
France has led the world in fashion before, and it will do so again. This time, sustainably.
As the sustainable fashion industry continues to grow across the world (remember our article FORWARD THINKING SPANISH JEWELRY: CHUS X CHUS?) there are 2 booming French clothing labels taking the industry by storm.
First up is Soeur, established by 2 sisters (how appropriate right?). With several shops in Paris and a following that is growing by the day, Soeur's goal is to create androgenous, affordable clothing that is sourced sustainably.
The sisters, Domitille and Angelique Brion (one a stylist with Bonpoint, the French childrenswear brand and the other has a diploma in children and adolescent psychology), source their materials from India, Mauritius, Madagascar and eastern Europe and offer alluring white shirts, great Indian printed dresses and even a turf-coloured linen jacket called Dublin.
Click below to shop the entire line!
Next up is the booming French vegan shoe line, Veja.
Initially established in 2004 by Sébastien Kopp and François-Ghislain Morillion, the brand has taken the slow and steady approach to make sure their brand was able to grow while keeping their ethics at the forefront of development. The cotton comes from an organic farm in Brazil, where workers don’t have to worry about harmful pesticides poisoning their villages and the rubber is tapped by residents in the Amazon. According to FastCompany "Even the way the shoes are boxed, warehoused, and shipped is unconventional: Veja partners with Atelier Sans Frontières, an organization that helps people who have been incarcerated or are otherwise struggling to find work, to employ workers to prepare orders."
Click below to shop the entire line!
We hope you've enjoyed learning about 2 of France's biggest sustainable fashion contenders in From Head to Toe: A Look At 2 Sustainable French Fashion Companies! What type of clothing / accessories do you crave to see made in a sustainable manner that hasn't been tapped in the market yet? Comment below!
A Unique Spin on French Fashion for Dog Owners
Dog clothes made from your dog’s favorite fabric: their own fur!
With New York being one of the fashion capitals of the world, I thought I would shed some light, quite literally, on a France-based textile company that is putting a very Unique Spin on French Fashion for Dog Owners. As strange as this may sound, the company collects old dog fur and weaves it into yarn so that dog owners can knit their own sweaters using it. We must admit, our heads turned after finding news of this company, but it wasn't until we saw images from French photographer, Erwan Fichou, that the concept made slightly more sense. For all you fashionistas out there, this is one fashion trend you don't see everyday! Keep scrolling to see a collection of images called DogWool by Erwan Fichou. Whouff! Whouff!
For more information about 'Dogwool,' the French company making these yarns, visit their website. Would you ever wear your dog's fur? Post your response down below and share this with your friends. Looking to learn French? Visit JP Linguistics for the latest Group Classes, Private Lessons, and Cultural Events.