Second-Hand Spanish Startup
One startup is jumping into the market to help people recycle used clothing…
Second-Hand Spanish Startup
Thanks to environmentally conscious young buyers, fast fashion is being rejected in Latin America. Impressively, one startup is jumping into the market to help people recycle used clothing.
GoTrendier, a Spanish platform that lets users buy and sell secondhand clothing has raised $3.5 million and investors are eyeing the startup as the digital fashion marketplace growth leader in Spanish-speaking countries.
Founder, Belén Cabido, plans to use the new capital to allow GoTrendier to expand deeper into Mexico and Colombia, and launch in a new country - Chile.
It works like this. GoTrendier enables users to buy and sell used items through the GoTrendier site and app. The platform categorizes users as either salespeople or buyers. Salespeople create their own stores by uploading photos of garments along with a description and sale price. Buyers browse the platform for deals and once a buyer bites, the seller is given a prepaid shipping label.
GoTrendier has amassed a user base of 1.3 million buyers and sellers throughout its four years of existence. The service operates in Mexico and Colombia, and will use its newest capital to launch in Chile.
Many have remarked that Latin America’s tech scene is filled with copycats — or companies that emulate the business models of American or European startups and bring the same service to their home market, but a 2018 report from ThredUp has stated that the size of the global secondhand market is set to hit $41 billion by 2022, so this seems like the perfect time to strike for GoTrendier.
We hope you’ve enjoyed learning about the newest Second-Hand Spanish Startup! What are your thoughts on this groundbreaking new concept for the fashion world? Join the conversation below!
Patching Up The Fashion World
The Spanish Fashion House, Loewe (not to be confused with the hardware store Lowe's), has released their Fall 2018 menswear collection, and it is all about throwing it back to to the 1970s.
Patching Up The Fashion World
The Spanish Fashion House, Loewe (not to be confused with the hardware store, Lowe's), has released their Fall 2018 menswear collection, and it is all about throwing it back to to the 1970s.
The new line features a combination of fleece pants, shearling jackets, and sweaters. The brand has apparently also taken a page from Prada’s playbook and is capitalizing on the half & half trend but proving the envelope can be pushed a bit further.
Photo: Barney's New York
Two of the patchwork pieces from the label’s latest line feature a multicolored two-piece comprising of a striped jacket and matching pants. Made from wool-cotton twill, it features multicolored blue and red stripes, leather details, and varsity-inspired logo patches on the back. This collection has been making waves online since their announcement earlier this month. It is worth noting that these items are being constructed not in Spain, but in Italy.
Photo: Barney's New York
As is expected of many of Loewe’s products, the pieces come with a rather high combined price tag of over $2,500.
We hope you've enjoyed learning how Loewe is Patching Up The Fashion World! What are your thoughts on this new trend in fashion? Join the conversation below!
Sustainable Spanish Footwear
A new Spanish sustainable fashion brand has created an enticing line of footwear from single-use plastics collected from the ocean floor…
Sustainable Spanish Footwear
A new Spanish sustainable fashion brand has created an enticing line of footwear from single-use plastics collected from the ocean floor. As a continuation of their “Upcycling the Oceans Initiative” which started in 2015, Ecoalf source five plastic bottles from the Mediterranean Sea to create each pair of their Shao trainers. These specific trainers are part of the Ocean Waste Collection which generates absolutely zero waste in both the production & manufacturing of the shoes.
The ingenious process begins with plastic waste from the ocean floor which is extracted and processed into a yarn. This yarn is used as the base for the upper sole and is designed to fit like a sock. The outsole is composed of an invasive species of algae which has proven to create the most sustainable footwear based foam in the world.
As of now, Ecoalf has eliminated 250 tons of waste from the bottom of the Mediterranean Sea and the continued philosophy behind the collection is zero waste - with the plastic bottles developed with PET (recycled polyester). The insole has been eliminated to reduce the number of materials used, along with shoe laces. Even the label is printed onto the material in an attempt to eliminate fabric waste.
Ecoalf has developed over 250 materials using plastic bottles, discarded fishing nets, coffee grounds and post-industrial cotton and wool, and it prepares to launch a swimwear collection in Thailand made from plastics next spring.
We hope you've enjoyed Sustainable Spanish Footwear! Would you be more willing to buy from sustainable brands like Ecoalf now knowing how the products are made? Join the conversation below!
Bizarre Fashion With Balenciaga
The Spanish fashion company, Balenciaga may have come up with the most absurd article of clothing produced this year…
Bizarre Fashion With Balenciaga
The fashion industry is well known for composing outfits that may not make sense to the average consumer. However, the Spanish fashion company, Balenciaga may have come up with the most absurd article of clothing produced this year.
Balenciaga’s “T-shirt Shirt” is part of the luxury’s fashion house’s Fall ‘18 collection. Essentially it’s a T-shirt with a shirt draped on top of it, and it can be yours for only just $1,290. If you’re not already frantically searching for the website to purchase, just remember: you’re getting a T-shirt and a shirt, it’s basically buy one get one free.
(insert cry-laughing emoji followed by actual crying emoji).
Photo: Balenciaga
It may come as a surprise, but Balenciaga are the masters of selling somewhat (if not extremely) odd clothing at astronomical prices. After creative director Demna Gvasalia took the helm of the Spanish fashion brand, they have created many viral pieces.
Photo: Balenciaga & Ikea
Who could forget the $2,000 Ikea-inspired bag made waves online last year. Even Ikea put out a tongue-in-cheek guide helping you tell a genuine Frakta bag from an imposter: “if it rustles, it’s real.”
Photo: www.neimanmarcus.com
Then there was Balenciaga x Crocs that were released at Paris Fashion Week last year. Despite costing $850, they sold out before they were even officially for sale. Don’t worry, we’re just as shocked as you are.
Trolling the entire fashion world seems to be working out well for Balenciaga as the chief executive of Kering said that Balenciaga was the fastest growing brand within its group which includes Alexander McQueen, Saint Laurent, and Gucci. This is due to millennials most of whom aren’t actually buying the more outlandish items but Balenciaga’s more down-to-earth designs like the $395 leather wallet with “leather wallet” stamped on the front. Who would’ve guessed?
We hope you've enjoyed learning about Bizarre Fashion With Balenciaga! What is your take on the virally (in)famous brand's marketing strategy? Join the conversation below!
Forward Thinking Spanish Jewelry: CHUS X CHUS
Spanish Designer, Chus Burés recently released his new brand, CHUS X CHUS, a forward-thinking jewelry line with a history of high design that is financially accessible.
Forward Thinking Spanish Jewelry:
CHUS X CHUS
Spanish Designer, Chus Burés recently released his new brand, CHUS X CHUS, a forward-thinking jewelry line with a history of high design that is financially accessible.
Credit: Chusxchus.com
For more than 30 years as a professional jeweler, Chus Burés has made a name for himself as a trendsetter and pioneering collaborator in the design world. Having worked with notable contemporary artists like Louise Bourgeois, Carmen Herrera, Miquel Barceló, and Santiago Sierra, and partnering with high fashion houses including Loewe, Agnés b., Maurizio Galante, and Akris.
He began his journey in jewelry as a teen in Barcelona by creating his initial pieces from scrap material eventually working his way to a commission from director Pedro Almodovar in 1985 to design a hairpin which was used as a lethal weapon in the film Matador. This launched Chus Burés onto the international market.
Over the course of the next three decades, Burés built his brand not only as a designer, but adamant collaborator throughout Europe. His jewelry has been commended and worn by eminent members of the arts world across the globe including Paul Bowles, Zaha Hadid, Pierre Restany and Geraldine Chaplin and currently holds offices in Spain, the United States, and France.
With his new brand, CHUS X CHUS, Burés is welcoming millennials to a realm that may have been inaccessible in the past by crafting forward-thinking jewelry with a history of high design that is affordable.
At a recent exclusive event in NYC, Burés said that the primary objective of his new project is to "transcend style through generations, and breaking design barriers to provide high- quality artist designs that are anything but basic at affordable prices to the millennial and Gen Z.”
We hope you have enjoyed learning about internationally acclaimed designer, Chus Burés and his newest forward thinking Spanish jewelry line, CHUS X CHUS. Excited to see what the future has to bring for affordable fashion? Leave a comment below!